Bridgestone is a global company with over 51 years of experience making tires and golf balls. The founder Shojiro Ishibashi had been an avid golfer who wanted to make better equipment for himself, so when he founded the company it only made sense that they would start out by producing some high quality clubs as well!
Bridgestone is the largest tire manufacturer in the world, and they make golf balls for the same reason that they make tires – because it’s a market that they can dominate.
Golf is a popular sport, and there are a lot of people who are passionate about it. And when you’re passionate about something, you tend to invest a lot of money in it.
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By dominating the golf ball market, Bridgestone is able to charge what they want for balls that people are willing and happy to pay for.
There’s one more reason why they’re so interested in continuing to dominate the market: the materials involved.